Crossword Puzzle

Marketing for Hospitality & Tourism I – Lesson 13

Across

  1. is the initial stage of the Product Life Cycle (PLC); sales are zero and company investment costs add up (productxdevelopment)

Down

  1. stages of product life, such as product development, introduction, growth, maturity and decline (productxlifexcycle)
  2. identifies the source or maker of a product (brand)
  3. is a period in the Product Life Cycle (PLC) of rapid market acceptance and increasing profits. (growth)
  4. is the way the consumers picture an actual or potential product (productximage)
  5. phase begins when the product has achieved acceptance by most of the potential buyers in the Product Life Cycle (PLC) (maturity)
  6. identifies the source or maker of a product (brand)
  7. is a legal registration of a brand or copyright of company’s products, logos and design (trademark)
  8. is the stage in the Product Life Cycle (PLC) when sales fall off quickly and profits drop (decline)

["introduction", "coxbranding"]

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